Contact:
Tania Ghossein, Jordan Tourism Board North
America
Tel: 703-243-7404 Email:
tania@visitjordan.com
Jordan Tourism Board N.A. partners with National Geographic
ADVENTURE Magazine and the Adventure Travel Trade Association (ATTA)
for the 2009 Jordan Travel Mart
MCLEAN,
Virginia (October 17, 2008) – Whether it’s trekking by foot or
by camel, hiking or air-ballooning in Wadi Rum, diving in the
Red Sea, the adventure travel market in Jordan has it all! Being
at the center of the old and modern worlds, Jordan offers a rich
experience to the adventure traveler, which allows visitors to
play a participatory and exciting role that often involves
nature.
To further
promote the valuable resources the country has to offer, and
recognizing the prominence of the Adventure Travel Trade
Association (ATTA) and National Geographic ADVENTURE magazine
and the educative role both organizations play in the North
American adventure market, the Jordan Tourism Board N.A. is
pleased to announce its partnership with National Geographic
ADVENTURE magazine and ATTA for its
Jordan
Travel Mart 2009 event. After the success of the
first
Jordan Travel Mart and the positive response
received from American buyers as well as the Jordan travel
industry, the second JTM will be held on Feb 22-24, 2009 at the
King Hussein Bin Talal Convention Center at the Dead Sea.
“It is
indeed an honor to partner with National Geographic ADVENTURE
and ATTA for JTM 2009, we are very excited about the
possibilities in positioning Jordan together as a premiere
Adventure Destinations for American Tourists,” said Malia
Asfour, Director of JTBNA. “We look forward to introducing the
American trade to our Eco and Adventure tourism sites and
setting up opportunities for the Jordanian trade to hold
in-depth meetings and workshops for this important market,” she
said.
Bryan
Kinkade, director of Travel and Tourism at the National
Geographic ADVENTURE magazine said: "National Geographic
ADVENTURE works to actively promote and develop responsible and
sustainable practices in the adventure travel market. In doing
so, we help protect the character, authenticity, and diversity
of adventure destinations worldwide. ADVENTURE is pleased to
partner with the Jordan tourism Board and the JTM as the country
emerges as one of the most compelling new adventure and
sustainable travel destinations in the world”.
The JTM
presents a great opportunity for us to develop business and
marketing partnerships with some of the best operators and
suppliers focused on this region, and, to better understand what
is becoming one of the hottest new destinations for adventure
travelers,” he adds.
“We look
forward to meeting with Jordanian tour operators and other
Jordanian tourism stakeholders during the Travel Mart, both to
learn more about what specifically they need from an association
like the ATTA to be successful and also to introduce them to a
global network of other operators, media, service providers and
more.” said Mr. Shannon Stowell, President of ATTA.
About National Geographic Adventure Magazine
National
Geographic Adventure magazine is the ultimate guide to the
adventure lifestyle. It serves and inspires people who have a
passion for travel and the outdoors, enjoy challenging
themselves mentally and physically, and are interested in
learning about the cultural and natural resources that make each
destination unique. ADVENTURE delivers a compelling mix of
award-winning adventure travel journalism, dramatic photography,
and useful personal service information on travel destinations,
adventure sports, gear and technology, and more. Our 2.3 million
readers are trendsetters in the marketplace who thrive on new
experiences and lead values-driven lives. ADVENTURE is the
fastest-growing magazine in both the travel and outdoor
categories. Its editorial mission supports National Geographic
Society's corporate global mission to inspire people to care
about the planet.
About Adventure Travel Trade Association (ATTA)
Established
in 1990, the Seattle-based ATTA (www.adventuretravel.biz)
is a global membership organization dedicated to unifying,
professionalizing, promoting and responsibly growing the
adventure travel market worldwide. ATTA Members include tour
operators, destination marketing organizations, tourism boards,
travel agents/agencies, guides, lodges/resorts/attractions,
media, and service providers. Host of the Adventure Travel World
Summits, the ATTA provides professional support, development,
education, research, marketing, career building, networking and
cost saving resources to its members.
About Jordan Tourism Board North America (JTBNA) and Jordan
Travel Mart (JTM)
The Jordan
Tourism Board (JTB) was officially established in 1997 as a
partnership between the private and public sector to help create
and implement strategies to market Jordan worldwide as a tourism
destination and business/conference hub. Additional information
on the Jordan Travel Mart event, including a schedule of events,
is available at
www.jordantravelmart.com. Please note that the JTM focuses
on educating the American trade on all Jordan has to offer as a
tourism destination by holding one-on-one prescheduled meetings.
