Buyer Evaluations & Attitudes

Summary:
Forty-One (41) Buyers participated in the evaluation process by completing the Survey Form on the web site, and/or personally talking with WHC Senior Staff on the telephone. This is almost a 50% participation, an unusually high rate for evaluations like this. Several Buyers also prepared lengthy comments and input. This reflects a high level of interest in the Event, and also in Jordan as a destination. ALL the Buyers report that Jordan Travel Mart was “very productive” or “productive!”

Highlights:

• 71% of the Buyers feel the JTM format is “Excellent.” The rest of the Buyers, 29%, rate the format “Good.”
   

• Almost all the Buyers participated in the pre-scheduled appointments system and requested appointments: 88%.
   

• 59% report their pre-scheduled appointments were excellent; 27% say their appointments were “good.” 5% say it needs improvement.
   

• 56% rate the Monday Morning “Jordan Experience” Presentation “Excellent;” 42% say it was “Good.
   

• 42% feel the RJ Luncheon Presentation was “Excellent” and 54% report it was “Good.”
   

• The seminars/workshops were on average rated 22% “Excellent” and 54% “Good;” the Religious Market Workshop at the end of the day Tuesday received the lowest rating.
   

• The PMG/Baxter Breakfast presentation was rated “Excellent” by 29%, and “Good” by 56%.
   

• 27% rate the ASEZA Luncheon Tuesday “Excellent” and 56% feel it was “Good.
   

• 78% feel February is the best time of the year for JTM.
   

• 83% report they plan to attend in 2009.